Until now, stations on Pandora were created when listeners entered the name of a favorite artist, song, or composer. The new genre stations give listeners a different path into the world of personalized radio, where simple ‘thumbs-up’ and ‘thumbs-down’ actions let people shape the stations to their individual tastes.

Senior Music Curator Michael Zapruder said, “Our listeners have been telling us for a while that they’d like an easy way to start a station from popular genres with the option to personalize the station from there. We wanted to find a uniquely Pandora way to address this consumer need so we created a number of genre stations that are carefully seeded with relevant songs and constantly refreshed with new releases.”

Genre stations include Today’s Hits, Classic Rock, 80′s Pop, Alternative, Blues, Christian, Classical, Country and more. You can see the full list here on the Pandora website.

Pandora is only available in the USA, but can be accessed via several WiFi radios including the Grace Allegro.

This launch sees two of the world’s leading Internet radio companies joining forces to offer consumers more variety and choice than ever before.  By partnering with some of the best Internet radio device manufacturers around, Pandora will see its already huge following increase even further.

Radios from C Crane, Grace Digital, Livio, Sonoro and Tangent Audio now boast the highly acclaimed personalized radio experience and all include real-time feedback to the consumers’ online Pandora account.

Jessica Steel, Pandora’s senior vice president of business development said “Our aim has always been to make our service available to as many users as possible via as many delivery mechanisms as possible. The partnership with Reciva shows that Pandora is continuing its commitment to give our users the ultimate choice”.

Ben Terrell, CEO of Reciva stated “Pandora has always been at the forefront of our thinking when integrating world leading music services into the Reciva platform.This is just the beginning of Pandora becoming the De-facto personalized radio experience for Internet radio device owners”